Sanrio is combating counterfeit goods and strengthening IP protection. While this campaign is targeting Southeast Asia, Sanrio is making a huge mistake by not making the campaign worldwide. Hear in Portland Orgon I personally know of a store and a booth that sells knockoff Sanrio items. If you are one of the stores, stop it now, and go to Sanrio to stock your shelves with authentic items. Sanrio needs to do a better job informing the consumer how to spot fake Sanrio items.