For those have not heard the news, Shintaro Tsuji, the owner, founder and driving force of Sanrio has stepped down as CEO and handed resigns to his grandson. Tomokuni Tsuji.
We have a lot to thank Mr. Tsuji for, but I feel the time for new blood has come, especially the missteps Sanrio took in closing down US retail business and over relied on big box stores like Target , Best Buy and Toys r Us to carry the load. The plan worked for a while until Target and Best Buy gave Hello Kitty the boot and replaced her with the next big thing. (out Hello Kitty: in Monster High.) In addition, the bankruptcy and liquidation of Toys r Us in the US did not help and poor service for Sanrio.com