It been in the new for some time about  Sanrio and the Hub developing a new show based on Kiss X Hello Kitty collaboration.

I know the wild success by the hub of My little Pony Friendship is Magic and the unlikely fan group of male teens and adults better known as bronies. In addition it is not lost on me Sanrio is tiring to make inroads into the men market with the KISS x Hello Kitty and Street Fighter X Hello Kitty collaboration.

10 Questions for Yuko Yamaguchi:
What will Hello Kitty be doing in 10 years?
Catherine G. Pilie, Covington, La.
In 10 years’ time, everybody around the world will know her. Also, the number of male and female fans will be the same. Men who are still reluctant to be seen with Kitty in public today might be wearing Hello Kitty boxers. But they will eventually stop being shy and will show off Kitty proudly.

Read more: http://www.time.com/time/magazine/article/0,9171,…

Yuko Yamaguchi carries on as nurturing parent of Hello Kitty:
Asked about her next challenge,

“Yamaguchi said she wants to attract boys.

“I want boys to join the superhero Ichigoman fan club. Unlike other Sanrio characters, Ichigoman is a fighting character. We aim to make it into an anime and ultimately making it a TV series of a story about a hero.””

I see the new series as Sanrio’s brony play, which is not a bad thing. Unlike Hasbro, Sanrio want the Young Men’s market.

Kiss seems to be an odd choice, I would go with rebooting Hello Kitty and Friends in the same way My Little Pony. More telling if this is a brony play if Lauren Faust is brought on as a producer.