When one thinks of Sanrio , what come to mind? Usually Hello Kitty and other  cute characters, but  while  Hello Kitty was just barely  off the  drawing board, the owner Shintaro Tsuji had other plans: Media and Hollywood.  From the  mid 1970’s to 1980 Sanrio  cranked out  a number of  films  most  had moderate success  but one film  in particular Metamorphoses  was a bomb.  Eventually  Mr. Tsuji  put his  film making  ambitions on the back burner, shut down  its California office,  and concentrating the growing popularity  of Hello Kitty. Now Sanrio wants to reenter  the  entertainment  business.  First Sanrio is releasing one of  their early  attempt  of filmmaking: The  Nut Cracker.  Second  Sanrio is reentering  the entertain business with  Sanrio Pictures Entertainment, and there’s Show by Rock.

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