Category Archives: Media

Catching Up On the News

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Sorry folks if I seem to drop off. Without a Sanrio Store and the was not much to talk about all thing Sanrio until Now.

Sanrio 2023 Character Ranking results

As presented at Sanrio Fes 2023 Cinnamoroll with 1st place for the fourth straight year with 4,376,064 votes. Pompompurin took 2nd and my new waifu Kuromi took 3rd. Other finishers were Hello Kitty was 5th, My Melody 6th, Hangyodon, Little Twin Stars, Tuxedosam bring up the rear of the top ten. [Character ranking official page].

Cinnamoroll dominated the overseas ranking by capturing 1st place in nine of the 14 regions including China, South Korea, United States, Brazil, Italy, France, Australia, Singapore, and Spain.  Cinnamoroll and Pompompurin disproves the popularity ranking is base who Sanrio Sanrio promoted the year before. Still, I wonder if Kuromify the World promotion could with her catchy video has anything to do with her third-place finish.

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New Item Two: He’s Back

After seven Years, Mr. Hello Kitty Hell released a post on his Facebook Page. This disproves my theory he hung up his blog for professional reasons, his blog about his dislike for Hello Kitty became a media sensation he never intended or wanted, or the difficulty of running atrocity tourism blog on one mental health. All I have to say is welcome back.

News Time

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Well it had been a while before I had some Hello Kitty news.

First, up, it is not just Tiger Woods that had a comeback in 2019; Hello Kitty takes the top spot in Sanrio 34th Annual Sanrio Character Rankings. She beats out Cinnamonroll, who was last year’s winner.

Every year Sanrio polls it fans using the top 100 Sanrio characters.  For the last few year s, Hello Kitty languished in the top 10, never making in the top three.  I wonder Hello Kitty’s win has to do with becoming a popular virtual Youtuber.  I dare say the Annual Sanrio Character Ranking is a barometer of Sanrio’s character Campaign, noting Yoshikitty taking third place last year coinciding with the band X Japan revival.

The second piece of news is Mattel obtaining license to manufacture toys games and others items base on Sanrio’s portfolio of characters. This will start in 2020, just in time for the Hello Kitty Movie and possible TV show.  This good thing; I hope this will bring a higher quality to Sanrio’s toy and game offerings.

My new Aggretsuko Plush Aggretsuko Raging on Netflix

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I received a Sanrio gift card form my sister and bought and Aggretsuko plush.

Aggretsuko or Aggressive Retsuko is an adorable anthropomorphic Red Panda created by Sanrio, the same company that brought us cute characters like Hello Kitty, My Melody and Chococat. Sanrio created Aggretsuko in 2015 and was part series of shorts steamed on Sanrio’s Japanese YouTube channel and now released as an Anime on Netflix.

Aggretsuko is a 25-year-old single female office worker, Scorpio, Blood type A. She tries to survive her oppressive job in the accounting apartment, with an incompetent and chauvinist boss hog named Ton. Ton often ridicules and harasses her. In addition, Aggretsuko has to deal with other bothersome situations and coworkers, a gossipmonger, and brownnoser. She has a twisted secret side to her; she blows off steam cause by her job and coworkers with Death Metal Karaoke. The show deals with less cute and more about such the plight of Japanese Office ladies, sexism and being a corporate drone. In a way, it the cartoon is Japanese cross between Office Space and Dilbert. While the show deals with Japanese work culture, one does not need to be Japanese or a female to identify with Aggretsuko’s plight. Many commentators, media reviewers, and fans have given the show glowing revues.

Aggretsuko and Gudetama, a lazy and lethargic egg, adult like behavior branches from the child like kawaiiness of Hello Kitty and other Sanrio charters. Sanrio is sending a strong message they want to appeal to adult male and female market and not just with Hello Kitty.

Sanrio to Release Gender Neutral Hello Kitty

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Akab News 1 Apr 2018.

Don’t call Hello Kitty a Girl. Sanrio announces release of Gender Fluid and Gender Neutral collaboration. The initial release will feature Hello Kitty.  “It is a known fact Hello Kitty does not have a mouth because they want people to “project their feelings onto the character” and “be happy or sad together with Hello Kitty. We are taking the next step in allow people to self identify Hello Kitty’s gender in a wide range of the gender spectrums.  We are appealing to today gender reality and sensitivity. “, quote a spokes person for Sanrio.

Most LGBT activist approve of Sanrio bold move while a few Gay and lesbian and feminist groups criticize   about pandering to “That group”.  Gender Neutral releases of other characters including Batz Maru, My Melody will follow.

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world, please visit www.sanrio.com.